Post by account_disabled on Dec 14, 2023 6:19:54 GMT
And how is the game going? 2 to 1 in favor, 3 to 2 against? Oh no! Don't tell me it continues 0 to 0? The Relevance Score - What is the Relevance Score in Facebook Ads? So, getting to the point, it is that the public has with your campaign. It is the way to know the impact of your content and actions with your audience. How does it work? Well, it's relatively simple, to start, first of all, you must reach 500 impressions, only from that moment on can you see your score. The scoring criterion has a minimum grade of 1 and a maximum of a grade of 10. The objective actions that score in your favor are: likes , clicks , shares .
The negative actions that count against you are: no longer Phone Number List seeing your ads, hiding your ads, complaints. Now, the issue that gives it a huge touch of interest is the fact that there is a directly proportional relationship between the score you manage to achieve and the price you pay per ad. Yes, that exactly! The more you score, the less you pay. The more relevant it is, the cheaper it will be and the more users you will impact with your ad. A good score can be considered 7 or above. How to have the best score? I think it is evident that we have to work on stimulating all the user's possibilities, having positive actions with our publication.
Many times at the beginning we made some type of interpretation that is not helping us, that is why it is time to make some changes in our team, it is time for the crack, our shirt 10, to enter the field: SEO . First change - traffic temperature It could be the temperature of the traffic. Yes, that's exactly it! Maybe you created a campaign thinking only of an audience that you already know (that is, warm and hot) and you forgot that the largest audience is the one that doesn't know us , then maybe it is important to review the Persona , try to attract cold traffic . Think about the OBJECTIVE of the campaign to make this decision. Second change - the way of segmenting.
The negative actions that count against you are: no longer Phone Number List seeing your ads, hiding your ads, complaints. Now, the issue that gives it a huge touch of interest is the fact that there is a directly proportional relationship between the score you manage to achieve and the price you pay per ad. Yes, that exactly! The more you score, the less you pay. The more relevant it is, the cheaper it will be and the more users you will impact with your ad. A good score can be considered 7 or above. How to have the best score? I think it is evident that we have to work on stimulating all the user's possibilities, having positive actions with our publication.
Many times at the beginning we made some type of interpretation that is not helping us, that is why it is time to make some changes in our team, it is time for the crack, our shirt 10, to enter the field: SEO . First change - traffic temperature It could be the temperature of the traffic. Yes, that's exactly it! Maybe you created a campaign thinking only of an audience that you already know (that is, warm and hot) and you forgot that the largest audience is the one that doesn't know us , then maybe it is important to review the Persona , try to attract cold traffic . Think about the OBJECTIVE of the campaign to make this decision. Second change - the way of segmenting.